CHANGSHA, China, Aug. 19, 2022 /PRNewswire/ — Journey.com Group, a number one on-line journey service supplier, held its annual Traveler’s Discussion board (TF) in Changsha, the capital of Hunan province in central China, on August 18, 2022, specializing in journey content material advertising innovation and vacation spot improvement.
The Traveler’s Discussion board consists of three elements: Worldwide Vacationers’ Content material Creator Discussion board, Vacationers’ Evening, and a Music Competition & Way of life Truthful. The discussion board provided cross-border communication alternatives to the tourism trade, consultants, lecturers, and journey content material creators.
As a rapid-growing journey vacation spot, Changsha is well-liked amongst influencers and KOLs, attracting hundreds of thousands of vacationers from dwelling and overseas. Collectively hosted by Changsha Municipal Individuals’s Authorities, the discussion board shared Changsha’s improvement roadmap of constructing a vibrant journey vacation spot via journey content material advertising, expertise, and integration of assets.
Jane Solar, CEO of Journey.com Group commented, “Changsha has turn into a classy tourism vacation spot, not solely due to its fascinating historical past and tradition however as a result of the town is actively embracing innovation and constructing Web-famous merchandise. Changsha’s inclusiveness and variety will appeal to widespread consideration and turn into a trendsetter.”
Rungang Zhang, Deputy Chairman and Secretary Common of the Chinese language Tourism Affiliation shared, “Lately, with excessive web consideration, Changsha has quickly grown into an internet-famous tourism vacation spot. From Changsha’s expertise, I imagine that journey content material incubation and improve will probably be a necessary pivot of the long run vacation spot improvement.”
Yong Tan, Deputy Secretary of the CPC Changsha Municipal Committee, stated, “With Journey.com Group’s sturdy useful resource integration capabilities, Changsha is assured it may possibly facilitate tourism transformation additional and, in time, construct a sturdy worldwide tourism vacation spot.”
Journey.com Group has been a necessary strategic accomplice in Changsha’s fast-growing tourism improvement. Leveraging Journey.com Group’s sturdy useful resource integration capabilities and content material advertising technique, the town has rolled out numerous journey campaigns and merchandise on Journey.com Group’s platforms. For example, Changsha Municipal Bureau of Tradition, Tourism, Radio and Tv, along with Journey.com Group, have launched consumption vouchers this 12 months, accelerating journey restoration within the metropolis. As a part of the Group’s Rural Revitalization Plan, Journey.com Group constructed a rustic retreat within the suburb of Changsha in 2021. Solely every week after the retreat was constructed, the variety of bookings surpassed the identical interval final 12 months.
Journey.com Group’s Traveler’s Discussion board has been held in numerous cities throughout China, together with Lijiang, Chengdu, Shanghai, Xi’an, Chongqing, Guiyang, Anyang, and Sanya. Over 100,000 vacationers have actively participated within the annual occasion, which has generated billions of on-line exposures.
With the restoration of tourism following the pandemic, the discussion board showcased Journey.com Group’s content material advertising technique. By gathering high-quality content material creators, holding particular actions, and facilitating the interplay of skilled vacationers, Journey.com Group goals to revitalize the tourism financial system and reconnect with eager vacationers in post-pandemic instances and past.
SOURCE Journey.com Group