By Alan Snel of LVSportsBiz.com
The Las Vegas Raiders have many sponsors and profitable stadium founding associate offers, however the staff’s newest enterprise sponsorship settlement has an fascinating worldwide twist.
And if you consider it, the sponsorship makes good sense.
The Raiders mentioned Wednesday that Viva Aerobus is the official “Mexican Airline” of the Silver and Black.
Certain, the Raiders have already got Summerlin-based Allegiant Air as their stadium naming rights holder.
However the franchise that was as soon as positioned in Southern California is now entrenched in Las Vegas, which, the Raiders level out, is among the many prime U.S. cities as a most popular vacation spot for guests from Mexico who that journey for leisure and leisure.
Throw in the truth that followers journey to Las Vegas for Raiders video games in Las Vegas. And you’ve got a deal that may transfer guests to Las Vegas for NFL video games whereas additionally chipping in for the lodge room tax revenues to assist repay Southern Nevada’s debt for its $750 million contribution to assist construct Allegiant Stadium.
The Raiders even have a historical past in Mexico.
The staff has performed three video games in Mexico—common season video games versus New England in 2017 and Houston in 2016 and a 2001 preseason contest versus Dallas.
The typical attendance in these three video games performed in Mexico Metropolis’s Azteca Stadium: greater than 80,000.
The Raiders preserve advertising rights in Mexico as a part of the NFL’s Worldwide House Advertising and marketing Areas (IHMA) throughout 10 totally different nations.
In January, the Raiders started to mine Mexico for advertising alternatives. The staff started checked out alternatives like in-person and digital advertising, company sponsorship, fan activations, youth soccer actions, merchandise gross sales and co-marketing relationships with different sports activities and leisure properties.
Moreover, Viva Aerobus has teamed up with Allegiant Air to increase providers between the U.S. and Mexico. Topic to regulatory approval, the alliance is deliberate to launch in 2023.