New Q2 2022 Traveler Insights Report from Expedia Group Media Options signifies sustained journey demand regardless of headwinds
Seattle, US – Expedia Group™ Media Options, the worldwide journey promoting platform connecting entrepreneurs with tens of millions of vacationers throughout the Expedia Group manufacturers, right now launched its Q2 2022 Traveler Insights Report. The quarterly report combines Expedia Group first-party information and customized analysis with actionable insights and trade examples to help journey entrepreneurs on their continued journey towards rebuilding.
“Regardless of a wide range of trade and financial headwinds throughout Q2, individuals nonetheless discovered a strategy to journey, and in lots of circumstances, went additional afield,” mentioned Jennifer Andre, World Vice President, Media Options. “The return of long-haul and worldwide household journey, increased resort common every day charges and better common ticket costs in Q2, are just some constructive indicators for what we hope will likely be a powerful second half of 2022. Our newest report gives worthwhile information and insights to assist entrepreneurs successfully attain and have interaction potential vacationers and seize sustained traveler demand.”
Key findings from the Q2 2022 Traveler Insights Report embody:
Journey Searches Maintain Regular
Following a 25% quarter-over-quarter surge in searches globally between This autumn 2021 and Q1 2022 throughout the Expedia Group branded websites, search volumes held regular in Q2, indicating sustained curiosity and enthusiasm to journey. Asia Pacific (APAC) noticed sturdy double-digit development between Q1 and Q2 (30%), adopted by Europe, the Center East, and Africa (EMEA) at 10%.
Week-over-week world search quantity fluctuated all through Q2, with the strongest features through the week of June 6. Week-over-week searches globally elevated 10% following the June 10 announcement that the U.S. would now not require COVID-19 testing for worldwide vacationers.
Search Home windows Nonetheless Shorter
Seasonal holidays and a palpable want to journey within the close to time period, coupled with financial and pandemic-related considerations and regional instability, contributed to development in shorter search home windows throughout Q1. World share of searches within the 0- to 90–day window elevated greater than 5% quarter-over-quarter, with the 61- to 90–day window seeing the most important quarter-over-quarter raise at 15%.
In Q2, the vast majority of world home searches fell inside the 0- to 30–day window, whereas the share of searches within the 91- to 180+ day window decreased quarter-over-quarter. The continued easing of journey restrictions and testing necessities contributed to a double-digit quarter-over-quarter raise in worldwide searches globally within the 0- to 90–day window, with the strongest development within the 61- to 90–day window. This means that although vacationers have reverted to planning for the close to time period, they’re nonetheless contemplating worldwide journeys. Locations and journey manufacturers ought to guarantee worldwide vacationers are a part of the viewers concentrating on combine, and leverage search window and vacation spot insights to additional bolster their advertising technique.
Lengthy-Haul Locations Returning
As with prior quarters, main cities and seaside locations all over the world remained fashionable with vacationers in Q2, however London and Paris had notably sturdy showings. On the worldwide high 10 checklist of booked locations in Q2, London took the No. 3 spot, and made the highest 10 checklist of booked locations throughout all areas. London was the No. 1 booked vacation spot by vacationers from APAC and EMEA and made new appearances on the highest 10 lists for vacationers from Latin America (LATAM) and North America (NORAM).
Q2 additionally noticed a big enhance in demand for long-haul flights – flights with a period of 4+ hours – as vacationers look to go additional afield. There was greater than a 50% year-over-year enhance in world traveler demand for long-haul flights. Additional illustrating the rise in long-haul flights, Q2 delivered greater than 100% year-over-year development in traveler demand for flights from the U.S. to Europe.
Demand Stays Robust Regardless of Rising Prices
Q2 continued the expansion momentum from Q1, with lodging bookings on the highest in Expedia Group historical past. A previous-year comparability reveals complete gross bookings have been up by double digits, as journey demand additional improved. Lodging demand elevated quarter-over-quarter in Q2, with APAC seeing the strongest development. With sustained demand globally, common every day charges (ADR) in Q2 elevated quarter-over-quarter and much more so in comparison with Q2 2019, whereas room evening cancellation charges globally declined by double digits in comparison with Q2 2019.
Robust demand, rising gasoline prices, and a rise in longer-distance flights booked drove a quarter-over-quarter enhance within the world common ticket worth throughout Q2. In comparison with Q2 2019, the worldwide common ticket worth was up double-digits in Q2 2022, led by EMEA and APAC.
Rising Curiosity in Inclusive Journey
Folks all over the world are more and more in search of methods to have extra significant and conscientious journey experiences. In keeping with our latest Inclusive Journey Insights Report, 92% of customers assume it is crucial for journey suppliers to satisfy the accessibility wants of all vacationers, but solely half of customers have seen choices which can be accessible to all talents when they’re looking for and reserving a visit.
These insights level to the hole in accessible and inclusive choices within the journey market, in addition to the alternatives for journey manufacturers to enhance choices and make journey accessible to all vacationers, all over the place.
Customers are additionally taking note of a journey model’s dedication to inclusion, range, and accessibility, and these commitments are influencing buying selections. Actually, 78% of customers mentioned they’ve made a journey selection based mostly on promotions or advertisements that they felt represented them via messaging or visuals, whereas 7 in 10 customers would select a vacation spot, lodging, or transportation possibility that’s extra inclusive of all sorts of vacationers, even when it’s costlier.
Extra Q2 2022 Traveler Insights
For extra information and insights from greater than 70 petabytes of unique world Expedia Group journey intent and demand information, obtain the complete Q2 2022 Traveler Insights Report right here. Subscribe to the Media Options weblog and join on Twitter and LinkedIn for extra traveler developments and regional insights for entrepreneurs.