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WHY IT RATES: To help Kenya’s tourism restoration, the brand new, large-scale “Actual Deal Kenya” lmarketing marketing campaign, aimed on the North American market, will supply particular flight reserving choices and itineraries with seven accomplice tour operators, suited to many alternative pursuits and budgets. — Laurie Baratti
The Kenya Tourism Board (KTB) has launched the primary part of a worldwide advertising marketing campaign of their strongest supply market – North America.
The marketing campaign – “Actual Deal Kenya” – was developed to reinvigorate Kenya’s tourism trade by highlighting the wildlife, tradition, and journey actions obtainable to the worldwide customer.
Based on KTB CEO Dr. Betty Radier, the marketing campaign is in step with the board’s technique of constructing Kenya one in every of Africa’s high vacationer locations.
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“This isn’t solely a really well timed and related initiative, but additionally an necessary a part of our technique for attracting visitation from overseas, as we regain our stability from the affect of Covid-19 pandemic.” she mentioned.
The digital marketing campaign in North America – launched by media-buying company Dalh-Mac Group, specialists in journey advertising – in partnership with Sojern, using their wealthy information partnerships to ship a wide range of video content material and show banners to audiences actively searching for journey inspiration.
In partnership with Kenya Airways the marketing campaign affords flight reserving choices in addition to accomplice journey itineraries that swimsuit completely different pursuits and budgets from seven operators – Africa Solutions, African Journey, Audley Journey, GAdventures, Goway, Intrepid, Kensington Excursions. Vacationers can discover many journey choices permitting them entry to completely different sides of Kenyan tradition, gastronomy, eco-tourism and interact in journey actions, cultural occasions, wildlife safaris and distinctive household sights.
“Kenya Airways is proud to accomplice with Kenya Tourism Board,” mentioned Julius Thairu, Kenya Airways Chief Industrial and Buyer officer. “As a part of this marketing campaign, we’ve supplied prospects the good thing about discounted fares on the continuous flight between New York and Nairobi.”
Kenya has recorded an upward trajectory in arrivals with resumption of travels and different tourism enterprise. Throughout the assessment interval (FY 2021/22 July – June, Kenya welcomed 1,207,691 guests, in comparison with 483,257 in 2019/20, representing a rise of 149.9%.
Vacationers will probably be directed to the marketing campaign web page on Kenya Airways, RealDealKenya.com the place they will entry flight reserving choices and accomplice journey itineraries.
The Ministry of Tourism and Wildlife tasks worldwide arrivals to recuperate by as much as 75 % this yr, with advertising initiatives being rolled out in varied platforms. “Actual Deal Kenya” will probably be launching in different worldwide markets the rest of 2022.
For extra info, go to realdealkenya.com.
SOURCE: Kenya Tourism Board press launch.
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