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Bengzon cites must rebrand Bohol as vacationer vacation spot



Because the choice of the worldwide market evolves, there’s a must rebrand a vacation spot with a view to stay engaging to its potential markets.

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This was the purpose confused by Benito “Bong” Bengzon Jr., thought of as a tourism guru who’s being eyed to grow to be a advisor for tourism of the Aumentado administration.

He cited that international competitors requires a vacation spot to know its goal market with a view to give you the proper branding and messaging as a “product.”

The remarks of Bengzon got here throughout their preliminary assembly with Gov. Aris Aumentado on the Philippine Journey Mart in Pasay Metropolis final Friday. The governor needs a extra aggressive marketing campaign for vacationers to know and go to the province.

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Bengzon who simply ended his 35-year of service with the Division of Tourism (DOT) expressed his willingness to assist Bohol in its tourism efforts. He was undersecretary for tourism improvement whereas dealing with likewise the international workplaces and the planning and coverage group. He additionally sat as a director of the Tourism Promotions Board, Responsibility-Free Philippines and the Philippine Fee on Sports activities Scuba Diving in addition to with the Civil Aviation Authority of the Philippines (CAAP).


“Bohol is prepared and ready on your go to,” Gov. Aris Aumentado mentioned, addressing tourism business stakeholders and alluring journey fanatics on the Central Visayas Tourism Product presentation of the thirty third Philippine Journey Mart ongoing on the SMX Conference Middle on the Mall of Asia Advanced on Friday afternoon.

The governor’s message ushered within the unveiling of the brand new Bohol Promotional Video that includes the track “Tuloy Pa Rin” by Ito Rapadas of Neocolours carried out by the Loboc Youngsters’s Choir, Mae Cruspero and Serenity Band. The 5-minute tourism restoration video depicts vacation spot favorites, new websites and outside journey actions even after the pandemic and Storm Odette.

Based on Aumentado, Bohol has recorded a 52% progress within the variety of vacationers arriving within the province for the primary half of this yr alone – a gentle restoration from its droop on account of journey restrictions up to now two years in the course of the pandemic.

With this optimistic quantity, Aumentado mentioned Bohol’s tourism improvement plan is directed in the direction of diversifying tourism choices resembling eco-tourism, heritage and faith-based, meals and farm, health and journey, arts and crafts, good and even sports activities tourism to make sure a memorable expertise for vacationers and vacationers.

The Bohol pavilion of 10 exhibitors opens with an Urna or “Bahay ng Santo” – hand crafted and painted by native artists and shipped to Manila only for the 3-day journey mart which can finish at this time

The exhibit showcases totally different tourism merchandise highlighting farm-to-table experiences, outside journey and health, faith-based tourism by means of the By way of Maria pilgrimage and tour of restored church buildings, and native delicacies such because the tinapay, broas, ube, kalamay, and rice wine.

The cubicles additionally show native merchandise made from raffia and bamboo.

Bohol exhibitors embody LGU Loboc, Loboc River Resort, Bohol Society of Journey Businesses (BSTA), LGU Carmen, Rio Verde Floating Restuarant-Loay, LGU Panglao, Greatest Western Plus The Ivy Wall,  LGU Anda, and Chandelier Marriage ceremony Coordination and Occasions.

South Palms Resort, Bluewater Panglao Seashore Resort, Mithi Resort and Spa, Bohol Seashore Membership, Modala Seashore Resort, Solea Coast Resort Panglao, and The Bellevue Resort additionally participated within the journey expo.

The occasion was additionally graced by different provincial officers together with Prov’l Administrator Aster Caberte, 1st District Rep. Edgar Chatto, 2nd District Rep. Vanessa Aumentado, 3rd District Rep. Alexie Tutor, Board Member Tita Baja, chair of the SOP tourism committee, Board member Jamie Villamor in addition to tourism business pillars headed by Chairman Lucas Nunag of the Prov’l Tourism Council (PTC), Tourism Workplace chief Jo Cabarrus and former PTC Chair Peter Dejaresco.

Over 200 exhibitors are attending the journey mart organized by the Philippine Tour Operators Affiliation (PHILTOA) in partnership with the Division of Tourism (DOT). The three-day journey occasion ends at this time.

In the meantime, three sellers (out of 12) reported reserving P150,000 for the primary two days. Brisk gross sales are anticipated at at this time’s final day of the journey mart which is the primary after the pandemic in response to Jo Cabarus, provincial tourism officer.


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